Looking back at 1st Quarter

When you need to know real value of internet-media companies like kakaku.com, Inc., one of the best approaches is to check numbers of unique users and page views as you already know (UU and PV hereunder respectively).

We disclosed the most recent data available for June last week as per attached(sorry for Japanese). It was very comfortable level and such numbers are still growing. However, what I noticed and now am paying attention to is that such trend is a bit different from the last 2 or 3 years.

Usually, UU & PV first half of the fiscal year (April to September) would be stagnant because such season includes long national holidays (named "Golden Week") and summer vacation season when consumers would go traveling and/or go to movietheaters. And thereafter, in second half, our traffic(UU & PV) would jump up, grabbing demand and consumption for winter bonus and X'mas.

But this year, our traffic(especially kakaku.com itself) is already breaking the last year's highest record, which I am suspecting is reflecting our country's economy.  This summer, it is said in newspapers that bonus income and consumption would be lower level whilst CPI is rising faster and steeper and consumers tend to be more conscious of information for price and BBS (or reputation by other users) before they purchase anything (especially durable goods).

We are determined to augment our commitment to contribute to such needs by our users and I do believe that would be good impact to higher value of this company.